In CausalImpact library in R, usually the pre period is considered as the period where the campaign was inactive and the post period is considered as the period after the intervention of the campaign. So the data for pre-period is considered as 0 and data for post period is considered as 1. Can we interchange this? Can we consider the pre period to be the period where the campaign is effective i.e, 1 and post period to be the period where the campaign is inactive i.e., 0?
Can the pre and post intervention periods be reversed in order in CausalImpact in R?
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