Header Bidding In adserver

Question

I need to learn about header bidding in adserver, I have find below site https://martechtoday.com/martech-landscape-what-is-header-bidding-and-why-should-publishers-care-157065 after reading this site also can't able to understand about header bidding, Can anyone suggest the best site to learn about header bidding

Answer 1

Though this question is kind of dated, I thought it would still be a good idea to share some links:
YouTube - header bidding 101
The beginner's guide to header bidding

Header Bidding framework

Answer 2

there are a few articles that may help you to understand header bidding and how it works with respect to an ad server:

1. https://headerbidding.co/header-bidding/ - This will help to understand what is header bidding and how it is different than the traditional waterfall method.
2. https://headerbidding.co/header-bidding-amp/ - This article has simplified the header bidding process for accelerated mobile pages.
3. https://headerbidding.co/prebid-setup-google-ad-manager/ - Google's ad server is one of the best ad servers for a publisher. And via Prebid, the open-source platform, you can easily get started with header bidding.
4. https://headerbidding.co/setup-exchange-bidding/- This article will help you understand how to enable open bidding in Google Ad Manager and why it is less efficient than client-side header bidding.

Hope this helps! Let me know if you have any questions about header bidding.