Python to SQL Server insert query to varbinary(max) column

Question

I am performing an insert query from Python (3.6) to SQL Server. I am trying to insert a bytes datatype into a varbinary(max) column.

Now, the query executes successfully but value in the SQL Server column is not correct. Not sure what I am missing.

Is the data getting converted to some other format? How can this be rectified? Any pointers in the right direction will be appreciated.

Edit: In Python it's alphanumeric but when inserted into the sql server it is only numbers.

cn = pyodbc.connect()
cr = cn.cursor()
script=""" insert into table (Col1, col2) values (?,?)""" # Col1 is varbinary(max) column
VBM = VBM.encode('utf-8')#Bytes information corresponding to the varbinary(max) column
values = (VBM, FN) 
cur.execute(Script, values)
cn.commit()

VBM in Python:

b'0x443611119900554616035D15220'

VBM when inserted into SQL Server:

0x307834353143313131313936303