Shopping Behavior Analysis shows wrong data in Google Analytics in Initiate checkout

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It happens that the shopping behavior funnel is showing a strange behavior in Initiate checkout, the number of events launched is higher compared to those added to the cart and that could not be possible. I would like you to help me with this please. enter image description here

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There are 2 best solutions below

1
zborovskaya On

I think you should check your e-comm settings: when event "check out" fires.

0
kamil_de On

The issue strictly correlates with the way of how and where you're triggering the checkout started event. It looks like the event is triggered multiple times.

I had similar issues and in my case it was caused by incorrectly configured Google Tag Manager trigger which was firing at checkout and also on the order confirmation page.