What is difference between First Name used for Forms and First Name used for Email Only in Oracle Eloqua

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eloqua page- email field merge

What is difference between First Name used for Forms and First Name used for Email Only in Oracle Eloqua??

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Devon Guerrero On

These are default field merges provided by Eloqua. The "for Forms" has no default value if blank, so if the user matches an existing cookie but does not currently have a First Name on their corresponding contact record, nothing will prepopulate on the form. You wouldn't want a default value to potentially be set to their contact record if they submit the form without changing the value. Conversely, the "for Email Only" has a default value set, since in most emails you might not have a first name, but you rather have "Hi Loyal ACME Customer," than "Hi ,".