I have 2 websites at 2 different domains.
Each website has its own client side GTM container and each has its own GA4 account. However, a lot of the other marketing pixels such as Google Ads are the same across sites.
I'd rather not have a separate server side GTM Container if I can route the 2 GA4 accounts through the existing server side container. I'd rather have the economy of scale of 1 server.
Is it as simple as using separate server side GA4 tags where you'd enter the separate GA4 measurement IDs and this in effect routes the traffic to the separate GA4 endpoint?
Thanks.