Enhanced e-commerce / Multiple Impressions as pageview ruin bouncerate

277 Views Asked by At

I set up enhanced e-commerce tracking. On the homepage we already show offers, so I track multi-impressions. According to google, the type for this is pageview (see here: https://developers.google.com/tag-manager/enhanced-ecommerce) . But this leads to a drastically reduced bounce rate!

Has anybody made the same experience? Any ideas on how to fix this?

Thanks a lot! Best, Meike

1

There are 1 best solutions below

3
Brian Norman On

If I'm understanding correctly, you're looking to send your impressions as non-interaction events as seen here.