I've had some success creating accounts using create_account with the JSON RPC.
I've read from the co-founder of NEAR that we can create accounts and generate links for those accounts to be claimed.
The documentation doesn't mention it, I guess they're updating.
When I try to use call it I get an error saying left and right accounts don't match
NEAR Linkdrop contract README has the description on the high-level: https://github.com/near/near-linkdrop
P.S. This linkdrop contract is exactly the one that is deployed to the account that is named
nearon mainnet.