Sitecore sends the same email template to different users. By using the user's name with {}. For example, Dear {Name}.. In place of Name it should be a certain user's name. Can someone help how to do it in Sitecore?
How to use {} curly bracket in Sitecore emails?
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The Email Experience Manager (EXM) supports tokens that you can use to personalise your email campaign messages. The following tokens are by default available in EXM:
More helpful information you can read here.