iOS .ipa Distribution Method for Airwatch MDM

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Our company has an ios application and we want to distribute the application to different companies without putting the app in the App Store. Some of our customers have an Airwatch MDM and want to distribute our application inside their company.

We prepared the ipa with adhoc method and sent the ipa file to a customer. However, the customer told us that the file could not be installed. In this situation it is our belief that each customer should re-sign this ipa file with their own provision profile. After that they should put the application to their mdm with their resigned ipa. Am i right or is there something missing here?

Actually when I made a search on the internet there is one more method called enterprise distribution. Enterprise distribution confused my mind. In order to send my ipa to each customer for MDM, do I need to have an enteprise account? Or do customers need it? I have a trouble about which method should I export the ipa to make my customer distribute it via MDM.I would be glad if someone helps me about this issue. Thanks.

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