Overriding transitive dependency version in library's pom doesn't override version in pom using the library

Question

Sorry for the confusing title but it would be easier if I drew a dependency chart

lib-a (v1a)
  \_lib-b
     \_lib-c (v1c)

lib-d
  \_ lib-a (v1a)

I have a use case like this, and I'm trying to override the version of lib-c to v2c in lib-a jar and lib-d jar

So in pom.xml for lib-a, I have excluded lib-c and added lib-c as dependency with version v2c

But when the lib-a is being used in lib-d it still shows the version of lib-c to be v1c, is that how it supposed to be? Shouldn't the override in lib-a's pom override the version of lib-c in lib-a's users? Is the only way out is override lib-c again in lib-d's pom?